National Media Help Spread the News

May 15th, 2002 | By | Category: 13-4: The Many Faces of Leadership
By Marjane Ambler

We are thrilled with the recent national publicity on tribal colleges and universities and hope you have seen it.  As a reader of the Tribal College Journal, you know that most people are unaware of the tribal colleges and the important work they are doing. Many of you tell us that you try to raise awareness by sharing your copies of the journal with your friends and associates, which is great. Your personal testimonials are worth volumes of national endorsements.

You can’t talk with everyone, but Oprah Winfrey can – or almost everyone. She reaches 22 million viewers. In February, she began a series of programs on American Indians, which are intended to “start building a bridge of understanding through the Angel Network that can help the healing and most of all acknowledge history that we’ve often chosen to ignore,” according to Oprah’s website. The Feb. 11 show featured Ron McNeil, J.D., president of Sitting Bull College, and Rick West, executive director of the Smithsonian’s National Museum of the American Indian, among others. Her coverage was inspired by a recent book, Indian Country, by Gwendolen Cates, a photographer famous for her work on celebrities.  If you missed the February show, you can order the transcript or tape at her website <www.oprah.com>.

In March Utne Reader published an article about tribal colleges. Writer Andy Steiner told the magazine’s 250,000 readers what you as a loyal TCJ reader already know:  The colleges are redefining the Western idea of learning by combining mainstream curriculum with Native wisdom. To illustrate this point, the article quoted at length from an article in TCJ by Michael Wassegijig Price about how he brought culture into the science classroom when he taught at Leech lake Tribal College. The article also featured the American Indian College Fund’s capital campaign, which is helping to build new campuses at the colleges. Utne Reader is a national publication for progressive people, which we all consider an important audience for our tribal colleges (www.utne.com).

College faculty members are of course another crucial audience, and thanks to the March/April issue of Adjunct Advocate, we are reaching more of them. Vicki Urquhart almost made us blush with her glowing review of our magazine and website. Even our eloquent development staff could not have said it better. This news magazine has been published for adjunct college faculty since 1992 and serves some 60,000 readers. Urquhart says the journal “balances the personal with the academic.”  She recommends that adjunct faculty read it and also use it for writing models in classroom writing activities.  Who should subscribe? She says anyone interested in American Indian higher education, especially anyone teaching in an American Indian Studies program, but also instructors in ethnic studies or humanities programs. The entire review can be seen at their website www.adjunctnation.com.

Despite recent advances, don’t think our job is done. We know there are still too many people who do not know about the tribal college movement. Your personal efforts are still needed. Consider using the gift subscription in this issue, or let us know if you would like us to send a free, sample copy to someone. As always, thank you for your loyal support.

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