Comcast-NBCUniversal Donate Over $5 Million to College Fund

Oct 22nd, 2014 | By | Category: Online TC News, Tribal College News, Web Exclusive
By Dina Horwedel

The American Indian College Fund has announced that it will partner with Comcast-NBCUniversal in an effort to further the cause of Native American higher education. The corporation has offered a donation of $5 million for public service announcements and an additional gift of $500,000 for in-kind services and cash. The support will help the College Fund launch its 25th anniversary goals to increase Native American scholarship support and to provide financial assistance for the nation’s tribal colleges and universities to increase the number of Native Americans with a higher education.

Comcast-NBCUniversal’s commitment follows its 2013 donation of more than $6.35 million in television advertising time for the College Fund’s 30-second “Help A Student Help A Tribe” (www.tribalcollege.org) announcement. Comcast-NBCUniversal aired the advertisement over several weeks in nine major metropolitan markets at prime viewing times, resulting in increased public awareness about the need to support Native higher education. Internationally renowned advertising agency Wieden+Kennedy, along with award-winning director Joe Pytka, donated their talents to collaborate on the production. The announcement stessed the impact that one person can have on their Native American community after earning a higher education.

“We are delighted to support the American Indian College Fund’s mission to provide Native American students with access to affordable, high quality education, and congratulate them on 25 years of making a meaningful difference in the lives of Native American youth,” said Charisse R. Lillie, vice president of community investment for the Comcast Corporation and president of the Comcast Foundation. “As we prepare to celebrate Native American Heritage Month, we are proud to support the next generation of Native American leaders who strive to continue their education through tribal colleges and universities.”

Cheryl Crazy Bull (Sicangu Lakota), president and CEO of the American Indian College Fund stated, “As indigenous people, we honor storytelling as a means of sharing our values and our way of life. The American Indian College Fund’s partnership with Comcast and NBCUniversal allows us to bring our story to a broader audience.  The engagement of all Americans in the education of tribal people is strengthened when they hear our story.  We appreciate that Comcast and NBCUniversal have allowed us to use their technology to share who we are with the rest of the country.  They are part of the movement to improve American Indian higher education and we are proud of our partnership with them.”

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