New Look, Same Philosophy at TCJ

Nov 15th, 2000 | By | Category: 12-2: Land is Life
By Marjane Ambler

We have given Tribal College Journal a face lift! Long-time readers have seen many changes in the journal over the past 12 years. The first issue was 24 black and white pages with a print run of only 1000. The tribal college presidents wanted the editor, Paul Boyer, to provide them with a vehicle primarily for communicating amongst themselves.

Soon, however, it became clear that there was a much bigger potential audience of readers fascinated by the tribal college story. The second volume boasted a two-color cover, and the readership continued to grow. By the winter of 1990, the American Indian College Fund began sending the magazine to donors, and circulation had reached 4,000. The design gradually became more sophisticated, but it wasn’t until fall 1997 that the journal first began utilizing four-color photographs to brighten our pages. Today, we print over 12,000 copies for distribution to the tribal colleges, subscribers all over the world, and donors.

Throughout the superficial changes, we have remained true to our roots. The tribal colleges gave birth to this magazine and have demonstrated their steadfast devotion by stretching their chronically limited funds to help support it. As we launch this new, more contemporary design, we maintain our mission. We tell stories about the tribal colleges. With improved photos and graphics, we will also paint better pictures for you of the men and women at the heart of the tribal college movement.

The new design is part of our marketing plan for carrying their voices to an even greater number of people. We chose to modernize the Tribal College Journal flag, providing an abbreviated, upbeat version recognizable at a glance. It is similar to the “WQ” chosen by Wilson’s Quarterly, an international scholarly journal.

The design firm, G&G Advertising in Albuquerque, N.M., has guided us through these transitions for the past five years led by Michael Gray (Blackfeet/Chippewa Cree). A new member of the G&G team, Sean Michael Chavez, launched this new look. We hope you enjoy it.

LAST ISSUE’S COVER:  Many of you enjoyed the cover for our last issue, Vol. XII, N. 1, showing Jay Laber’s warrior on horseback, constructed out of automobile parts. In our enthusiasm for telling Jay’s story, we neglected to mention the photographer who took the cover photo, Frank Tyro.  Tyro and his wife. Dr. Lori Colomeda, are frequent contributors to the Tribal College Journal. Frank has been at Salish Kootenai College in Montana since 1984. Since putting the tribal college public television station on the air in 1988, he has administered the SKC Media/Public TV Department. Frank’s background includes 31 years in radio and television broadcast. He teaches still photography, TV production, and mass communication at SKC and is currently a doctoral student at the Union Institute, Cincinnati. He lives in Pablo, Mont., with his wife and eight dogs, calling himself “an Iditerod wanabe.”

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